ABOUT Speech: Delivering a successful product is not the work of an individual, but of a whole team. But how do you build the right team? How do you balance the realities of limited time, budget and the not always high level of customer awareness in the organization?
Drawing on my experience of building and developing teams, I will talk about, among other things, how to in practice:
– start building a product team under both favorable and difficult conditions,
– select roles that are appropriate to the characteristics of the project, the product and the organization,
– develop the competencies of each role,
– implement the research and project process effectively and not by the book,
– what are the advantages and disadvantages of hiring people with little a
nd a lot of experience? – how to look at a team in terms of personality rather than position?
During the presentation we will talk about the product design market in Poland. About flaws and trends that may be observed. What recruitment looks like – from the recruiter’s and the candidate’s point of view. I guarantee that when you leave the room you will know what to expect from a team, how to build it and why not everything you hear at conferences is worth your attention 😉

ABOUT Workshop: The Customer Journey Map provides a broad and systematic view of the customer experience in the context of our product or service. A well-prepared map can be both a trigger for change and a tool for prioritizing product development.
During the workshop we will practice rapid map creation based on the participants’ own experiences. The limited duration of the workshop provides both challenge and added value – to include a quick, agile application of this method as an alternative to standard forms of summaries and presentations.
During the workshop you will learn and practice how to:
– collect data from users,
– summarize observations in the form of a map,
– draw conclusions and set priorities,
– present findings.

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ABOUT Piotr: Creates and helps build teams responsible for implementing user-centered design approaches in organizations. Supports organizations in customer-centered digital transformation. Leader with many years of experience focusing on empowering people responsible for Product Design and injecting product competencies in organizations. UX expert, academic lecturer, mentor (e.g. in PMI program), trainer and author of UX and Digital Product Design trainings implemented in Poland and abroad. Product Director at Siepomaga.

Specializes in the development and verification of solution concepts, process modeling and interactions for various touchpoints. Combines education and technical experience with User Experience methods covering all phases from research, design to solution validation and subsequent development.

In his several years of experience, he has worked with Mastercard, FIFA, Asseco, Orange, PLL LOT, Ministry of Finance, Autopay, ING Bank Slaski, KRUK, BNP Paribas, Santander, PZU, Netia, among others.

He is passionate about modern technologies, especially in the areas of payment services and financial management. In his free time, he runs or rides an electric longboard.